SELECTED WORKS
SELECTED WORKS
HTML Emails:
Flipboard Email Newsletter Overhaul
While working at Flipboard, I had the opportunity to do a complete overhaul of the company’s robust email newsletter campaign. The goal was to make the newsletters feel like reading a newspaper and to clean up some of the clunky UX that had been previously in the campaign. I was able to achieve this using the secondary Flipboard font and utilized previously unused brand standards to give each newsletter a custom identity.
UX Design
Surf Launch:
During my time at Flipboard, I decided to continue my education and complete a Tech Degree course in UX design with Team Treehouse. Because of these new skills, I was able to assist with the UX design of Flipboard’s new product, Surf. In addition to working on the branding of the sister product, I was able to help with the marketing launch and the design of the product itself.
Print Work
EVStudio Brand Overview:
When freelancing with Wonderstruct, I worked on the brand overview booklet with EVStudio. They wanted to completely revamp their branding with the addition of new colors to differentiate each of their different studios. Other than that, the company was completely open to direction and design, which was a very fun exploration.