When solidifying their position as leaders in the Fediverse, Flipboard’s CEO, Mike McCue, launched a podcast to engage with other Fediverse icons and discuss the decentralized internet. I was tasked with creating the branding for this podcast, a task I have a long history of handling.
DOT SOCIAL:
FLIPBOARD PODCAST
BRANDING & MOTION GRAPHICS
We wanted to play with the idea of the Dot in “.Com”, and I settled on this retrofuturism concept, blending 1960s Bauhaus and Flipboard colors to create something new. The circle was particularly significant, so I experimented with the sizing and framing of circles throughout.
RETRO BRANDING FOR A FEDERATED FUTURE
Like any podcast nowadays, it was super important to have an online presence. That’s where my motion graphic skills came in. I gave my designs some motion for the intro to the podcast video. I added motion to my designs for the podcast video intro. Next, we shared it on social media, using a mix of circle framing and the concept of sound waves to tease the best parts of the episodes online.